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Prispevki za novejšo zgodovino

Corporate Communication on Twitter in Slovenia

A Corpus Analysis
Avtor(ji):Darja Fišer, Monika Kalin Golob
Soavtor(ji):Jure Gašparič (gl. ur.)
Leto:2019
Založnik(i):Inštitut za novejšo zgodovino, Ljubljana
Vir(i):Prispevki za novejšo zgodovino, 2019, št. 1
Jezik(i):angleščina
Vrst(e) gradiva:besedilo
Ključne besede:korporativno komuniciranje, družbena omrežja, Twitter, korpusna analiza, corporate communication, social media, Twitter, corpus analysis
Avtorske pravice:
CC license

To delo avtorjev Darja Fišer, Monika Kalin Golob je ponujeno pod Creative Commons Priznanje avtorstva-Nekomercialno-Deljenje pod enakimi pogoji 4.0 Mednarodna

Datoteke (1)
Ime:PNZ_1_2019_web.pdf
Velikost:2.47MB
Format:application/pdf
Stalna povezava:https://hdl.handle.net/11686/file26003
Odpri
Prenesi
Opis
V prispevku predstavimo korpusno analizo korporativnega komuniciranja na družbenem omrežju Twitter, ki smo jo s kombinacijo besedilnih in metapodatkov izvedli na korpusu Janes-Tweet. Analizirali smo značilnosti slovenskih korporativnih računov in dinamiko njihovih objav ter analizirali rabo novomedijskih elementov in uporabljenega jezika v korporativnih objavah. Na koncu smo proučili še ključne besede v korporativnih objavah. Izvedene analize so pokazale, da v primerjavi z zasebnimi računi v korporativnih tvitih izrazito prevladujejo standardne jezikovne prvine formalnega sporočanja, sicer redkejše neformalne in nestandardne izbire pa so uporabljene premišljeno glede na naslovnika sporočila in namen sporočanja. Prispevek je dragocen tudi zato, ker demonstrira potencial korpusnih pristopov v komunikologiji, medijskih študijah in drugih sorodnih družboslovnih disciplinah, ki proučujejo jezikovno rabo.
Metapodatki (11)
  • identifikatorhttps://hdl.handle.net/11686/44936
    • naslov
      • Corporate Communication on Twitter in Slovenia
      • A Corpus Analysis
    • avtor
      • Darja Fišer
      • Monika Kalin Golob
    • soavtor
      • Jure Gašparič (gl. ur.)
    • predmet
      • korporativno komuniciranje
      • družbena omrežja
      • Twitter
      • korpusna analiza
      • corporate communication
      • social media
      • Twitter
      • corpus analysis
    • založnik
      • Inštitut za novejšo zgodovino
    • datum
      • 2019
      • 01. 01. 2019
    • tip
      • besedilo
    • jezik
      • Angleščina
    • jeDelOd
    • pravice
      • licenca: ccByNcSa
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