The contribution attempts to present the significance a group of “advanced” gathered around the many-years sole newspaper of Julian Slovenes, the Matajur, attributed to emigration - the “number one” phenomenon in the decades after World War Il in Venetian Slovenia. An analysisof contributions from the mentioned newspaper revealed that emigration was in the period 1950-60 a metaphor for exploitation, inequality; it reflected a subordinate, neglected situation of Julian Slovenes and was as such evaluated very negative by writers of the mentioned texts. Yet towards the end of the mentioned period, in “revolutionary iconography” inspired motif ofthe emigrant started appearing, presenting the worker as carrier of the long expected change and new era. The language of power (and resistance), exploitation, differentiation, social inequality and much else interfered in the display of the mentioned social phenomena.